We style, shoot, and script product content that makes your DTC brand sell out on Instagram — before the ad spend even kicks in.
Maya Osei
Lead Photographer & Stylist
Glow Theory
"The brief was simple: make it feel like something you'd steal off a friend's bathroom shelf. So we shot it that way — messy marble, golden morning light, no perfect symmetry."
The Brief
Glow Theory needed to launch their Peptide Renewal Serum into a saturated skincare feed. The product had the formula. It needed a visual story that made $68 feel inevitable — not expensive.
One serum. Six weeks. Completely sold out.
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Jordan Reeves
Creative Director & Videographer
Sōl Apparel
"Six launches in one quarter meant we had to build a system, not just a shoot. Every look had a visual template — same light, different story. It scaled without feeling factory-made."
The Brief
Sōl Apparel had 34 new SKUs dropping across six weeks. Their internal team was maxed out. They needed a creative partner who could execute at catalogue scale while keeping the editorial feel that built their 280K following.
A full SS25 catalogue shot in three days.
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Priya Nair
Brand Strategist & Art Director
Maison Nude
"Maison Nude had a great product and a visual identity that was holding them back. We stripped everything to the bone and rebuilt around one idea: luxury that doesn't announce itself."
The Brief
After three years of inconsistent content, Maison Nude needed a complete creative overhaul — new visual language, new content system, and a launch campaign that would signal the shift to their existing 190K audience without alienating them.
A rebrand that tripled Instagram revenue in 90 days.
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How We Work
From brief to sell-out in 72 hours.
A four-phase process engineered for DTC speed — without sacrificing the craft that makes content convert.
Brief & Mood
We spend 48 hours inside your brand — studying your top-performing SKUs, your competitor gaps, and the visual language your customer responds to at 2 a.m. on their phone.
Brand audit · Competitor teardown · Mood board sign-off
Style & Shoot
Our in-house stylists and photographers execute a full shooting day — product flat-lays, lifestyle setups, and UGC-style Reels captured in one cohesive session.
Flat-lays · Lifestyle · Reels · Ad-ready cuts
Edit & Script
Every frame is colour-graded for feed, Stories, and paid. Captions and hooks are scripted by conversion copywriters who think in CPMs, not prose.
Colour grade · Caption writing · Hook variants · A/B sets
Deliver & Iterate
Assets land in your Notion workspace within 72 hours. We track live performance and replace fatigue-hit creatives before your ROAS dips.
72hr turnaround · Performance tracking · Creative refresh
Trusted by 47 DTC brands growing on Instagram
Average ROAS lift
Glow Theory
Sell-through on launch week
Velour LA
Organic impressions / campaign
Bloom Skin
Lower CPM with Shutter creatives
Sōl Apparel
Engagement vs. brand average
Maison Nude
Average turnaround for Reels
Kira Beauty
DTC brands scaled
Shutter Studio
Client retention rate
All Clients
Average ROAS lift
Glow Theory
Sell-through on launch week
Velour LA
Organic impressions / campaign
Bloom Skin
Lower CPM with Shutter creatives
Sōl Apparel
Engagement vs. brand average
Maison Nude
Average turnaround for Reels
Kira Beauty
DTC brands scaled
Shutter Studio
Client retention rate
All Clients